Nick developed his signature 'Sly Fox' persona as a coping mechanism after a traumatic experience in his childhood. He has a penchant for speaking his mind and often uses his wits to get out of tricky situations. Nick Wilde is a charismatic and street-smart fox who makes a living as a small-time con artist. Nevertheless, she makes use of this doubt to increase her motivation and believes in the importance of always persevering and striving to achieve her objectives. As a rabbit, a species not commonly associated with law enforcement, Judy faces constant skepticism from people in her surroundings, from her parents to local bullies. Judy Hopps, a female rabbit, is the central character of Zootopia and has dreams of becoming an officer. The casting for Zootopia 2 isn't confirmed yet, but it would be weird to watch a Zootopia film without the film’s iconic duo: Judy Hopps ( Ginnifer Goodwin) and Nick Wilde ( Jason Bateman). However, the filmmakers recognized the story's potential for greater engagement by flipping the roles and placing the emphasis on Hopps rather than Wilde. Howard eventually abandoned the 1960s era, espionage, and international aspects, and shifted the film's focus to a contemporary police procedural, with Nick Wilde as the lead and Judy Hopps as his sidekick, to emphasize the all-animal city.

Lasseter suggested fusing a 1960s theme with animal characters, and later, screenwriter Jared Bush was recruited to the project because of his excitement to work on a spy film, influenced by his father and grandfather's previous employment at the Central Intelligence Agency. According to Howard, his motivation to create Zootopia stemmed from a desire to differentiate it from other anthropomorphic animal films, where the animals inhabit either the natural or human world. Development for the first Zootopia began when Byron Howard pitched six-story concepts to Disney Animation's chief creative officer and executive producer John Lasseter, of which three included animal characters.

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